Top event companies have mastered the intricate art of connecting the dots between event types and business objectives. Without the help of top events companies, it would be tricky to determine the types of events that are best for achieving an organization’s unique goals because of the many options now available at one’s disposal.
Typically, top event companies focus on the best event types available. If you are considering great event ideas for your business, you have the option to do it on your own. However, if you want event ideas that’s best suited for your business, getting the help of top event companies is your best recourse.
Great Event Ideas to Look Into
Below are some of the best event ideas most top event companies would recommend:
Conferences
This refers to a large event, with hundreds or thousands of attendees. Conferences focus on a central industry or theme and are typically held over several days. This event type can include contests, exhibitions, speakers, and networking opportunities. There is also a likely recreational get togethers before and after the event.
Conferences are great if your business goals include increasing sales, raising brand or product awareness, and positioning the company as an expert/authority in the industry. For conferences, auditorium-style seating is recommended to ensure the attention of attendees will be on the stage.
Trade Shows
Trade shows are ideal if you want to bring together like-minded brands under one common theme. This type of event is interactive and will rely on interesting partners and exhibition booths to create interesting and amazing experiences for the attendees and audience.
Trade shows are best if your goals include connecting with the target audience face-to-face, showcasing old and new products, building the marketing/sales contact list, and supercharging the lead generation. Recommended venues for trade shows include universities, auditoriums, and convention and conference centers.
Seminars
Seminars share a lot of things in common with conferences. However, one of the most distinct differences is seminars are dedicated entirely to training and instruction. Since they are academic in nature, seminars are typically done as a series. This is usually carried out in board rooms, classrooms, and multifunctional spaces.
Seminars are great if you want to achieve the following objectives: employee training, courses or certifications, product training, strengthening or developing long-term loyalty of customers. Seminars can help attendees learn together as a group while giving the attendees a space to work with partners as needed.
Company Parties
This type of event is great at bringing together employees to boost morale, acknowledge milestones, enjoy holidays, and celebrate shared victories. The focus of company parties is relaxation and fun. However, company parties are still considered great at achieving concrete company goals.
Company parties are recommended for those organizations who want to improve company culture, facilitate interdepartmental mingling, and enhance company culture. Ideal venues for company parties include converted warehouses, on-site event facilities, restaurants, recreational venues, unique venues, and even wedding venues.
Product Launch
Product launches can be used to formally spread word about a new partnership, special offer, or brand. Product launches are also in-person events that can help generate buzz and give the attendees an opportunity to get to know the company better. It would also be good to have mini booths for hands-on experiences.
Product launches are ideal if you want to improve brand recognition, increase sales, and connect more with your fans. Recommended venues for product launches include bars/restaurants, boutiques, spas, hotels, golf courses, and other industry-specific places that allow attendees to take pictures, mingle, and check out mini booths.
