Artificial intelligence is a word that sounds so futuristic for us. Nevertheless, companies are using this kind of technology on a daily basis. We can see now AI implemented in a large number of sectors such as medicine, education, etc. When faces are recognised in social media in order to tag your friends into a picture is made by AI, it is so implemented in daily life that we can no longer recognise activities made by it.
For many uses, marketers have already implemented artificial intelligence in the sector. AI has a data processing that allows clear access to information as well as the categorization of customers without the need of using the intuition, which is often unreliable.
The AI technology is also used to segment the market. Thanks to it the amount of big data information can be analysed and therefore, could create a more precise homogenise group of people.
Although is a revolutionary software for the marketing sector, AI is not affordable for every company. The implantation of the technology requires a big and long-term investment. Companies are already investigating on AI tools with a reasonable price. In no time the strategies form AI sources would be implemented in every company that seeks successful marketing activities.
Above is a list of the most common uses of AI nowadays in marketing and customers behaviour research.
Predictive score
AI allows companies or agencies to predict the probability of customers to interact with corporative emails. Customers receive the big amount of emails from companies, which are not relevant. They could easily lose interest in this kind of emails and thus unsubscribe from the web page. Thanks to artificial intelligence, professionals identify what really attracts customers in order to adopt online campaigns to their needs and their expectations. The amount of losing contacts or unsubscribed customers decreases when using this software. Most of email marketing companies utilise these tools.
The role of artificial intelligence on affiliate marketing
Affiliate marketing, which consists basically on incentivising other people to promote your business by paying them a juicy commission based on sales, is a well-known marketing tool used by over forty per cent of businesses.
Many large bards use it. This tool or technique is proven to be very successful at generating revenue, and of course, just like every other part of marketing it not untouched by the advance of modern technology. Nowadays, both artificial intelligence and big data are helping to make it much more effective for brands and to their affiliates. While affiliate email marketing campaigns are definitely incredibly successful without the assistance of artificial intelligence, with its help, companies and affiliates can actually generate a much more significant income. According to recent studies, artificial intelligence-assisted affiliate marketing campaigns can improve sales by up to thirty per cent.
Predict audience
When analysing customer’s behaviour AI is useful to recognise different segments of the market. The software helps to identify segments or groups with similar patrons of behaviour. After an exhaustive study of the segment, professional create campaigns adjusted to the public and increments the chances of customers implication in the marketing activities.
Optimise communications channel
AI opened up the possibility of contact customer through the best channel possible, which means greater coverage using fewer resources. Get in touch with customers through their favourite communication channels increase the positive response to campaigns. AI software allows companies to know the best way of contacting the customers; by phone, email, etc.; as well as most suitable time to approach to customers. This technology is also useful for sales teams of companies due to the amount of useful information gathered in this process.
All these functions combined allow tracking customers, identify their needs of communication and predict behaviours or tendencies. Analysing big data was such a tedious process years ago, but it has been simplified with this software. In conclusion, artificial intelligence has revolutionised the way companies approach customers in a period of time where is more important than ever to create a relationship with different audiences.