Tips to Create Effective Banner Design

What is a banner [แบนเนอร์ คือ อะไร, which is the term in Thai]? A banner, or a web banner, is an advertisement displayed into a web page. The ad comprises of an image (.png, .jpg, .gif) or of a multimedia object (often created using Flash). Hence, banner ads can be animated or static, depending on the technology used to make them.

Here are helpful tips on how to design a banner [วิธีออกแบบแบนเนอร์, which is the term in Thai]:

Design a Simple Banner Ad

Your banner ad must be designed to attract the visitors’ attention. Web visitors do not come to view ads, the advertisement may be at the top, but you still have to force them to look at it. Hence only a simple banner with clarity of fonts, message, colours and other details can attract them to take a look at what you offer. Generally, a complicated design with too many details fails to catch the attention of web visitors; they scroll down the web page and avoid the banner ad altogether.

Offer a Tempting Incentive

Your ad copy should be only offering something exciting to potential viewers. These targeted customers of your banner ad must be given some reason to click on the ad. You need to provide them with an incentive using a simple language that they understand. For instance, you can offer them something free related to your business as a bait. The customers will most likely visit your business website when they see hefty discount offers, freebies or ‘buy one get one’ type of ads on your banner. Such incentives must be bold and visible at first glance on the banner.

Know Your Audience

Your banner must be designed for your targeted audience. A banner design must focus on the customers that the business caters to. So, before creating a banner,  a bit of research about the market, customers and their lifestyle, economic background, client’s business, etc.; is always advisable.