LinkedIn is one of the most successful channels that can be used for account-based marketing that we’ve seen for our clients at Ironpaper and many other successful B2B companies.
When this concept is paired with other ABM channels and strategies and major B2B companies, LinkedIn can help create a good amount of demand generation and engagement among your best target accounts and audiences.
When this is utilized well, the platform is proven by B2B marketing agency across borders to reach and convert target prospects into some good and well-educated business leads and sales, helping with expansion.
B2B Companies utilizing the process of account-based marketing will always attempt to convert large and targeted accounts by reaching individual users with extremely helpful advertising and valuable content. It will involve sending them messages and literature that educate them specifically.
Rather than casting a wide net over the brand width of ABM is a bow-and-arrow striking with specific targets of individuals or sometimes buyer segments. The goal is basically to reach them across their digital experiences in the field of B2B companies and then create brand awareness and get the trust gradually.
Social media advertising is on the rise these days. Hence, precision targeting and enhanced filtering tools have just added their help to these platforms as certain good and powerful tools for marketers.
The platform will also let you use its Audience Expansion feature to reach users outside of the LinkedIn network, on partner websites of other major or sometimes minor B2B companies for collaboration.
That is a ton of potential to reach your target prospects and audiences, which will help you somewhere or the other to get people statistically very engaged. With even a modest investment, you will be able to gain thousands of impressions quickly.
But while the LinkedIn users are wide and have their branches all over, especially in the B2B companies sector, you can also use it for ABM to reach very specific and targeted segments of users. In this kind of advertising platform, you will be able to build audiences that can be as small as 1,000 people.
You can function in retargeting your existing known contacts and others by uploading a list of email addresses. The platform will attempt to match with its user accounts from other B2B companies. You can always help yourself in running the strategic planning of remarketing campaigns against that audience involved with the B2B companies.
A strong ABM strategy will be using content marketing tactics as its greatest tool to reach target accounts. By creating good quality content that will speak to the individual buyers and their pain points, goals, and challenges, you can help them gain education over the topic and slowly and steadily convert them to your solution or service.
With LinkedIn Ads in specific, sharing this type of content with target leads is extremely easy. You can also do the sponsorship of content offers like that of eBooks, guides, checklists, infographics, and webinars, which many big B2B companies are currently involved in.
In conclusion, LinkedIn and ABM are the perfect pair for helping with the growth of B2B companies. The platform gives B2B companies access to hundreds and millions of active users openly. It will let you build tight audiences of target leads, and run specific tests towards them.
You can share your targeted content with the right people, and import your insights into your CRM for effective lead nurturing in return, giving you great and optimistic results.
For better results in Acount-based marketing, contact B2B marketing agency.