How to Write a High-Converting Blog Post   

Blog posts are essential for businesses because they drive traffic to their websites and help for Sales Lead, which naturally can lead to more conversions and a better reputation in the given niche or field. When you’re writing a blog post, you only have a few seconds to grab the reader’s attention and convince him/her to read the post in its entirety. The truth is, blog readers, don’t automatically become customers.  However, one of your main goals should be to convert the readers of your blog into paying customers.

Writing High-Converting Blog Posts

Writing blog posts to increase conversions requires strategic planning and research. Here are a few tried-and-tested ways to write a blog post that converts:  


  • Write about your audience’s pain points.


One of the things that you should consider when you write a new blog post is to find your audience’s pain points. In order to do this, ask the following questions:

  • What problem is your audience facing?
  • What does your audience want out of life that they haven’t achieved yet? How can you help them achieve that?

Writing about topics that address their problems and relieve their pain or frustration, in some way or another, will result in high reader engagement. This tactic will ultimately lead to higher conversions in the long-run.


  • Write compelling headlines and interesting sub-headings.


When you have a compelling and attention-grabbing headline, your blog post will have a good chance of being read and even shared. When your ultimate goal is to convert readers into customers, then having a gripping headline and interesting sub-headings is crucial for the success of your blog post. There are several tools which can help you determine the emotional marketing value of your headline. Sub-headings are also equally important because it breaks the post to a few separated parts, making your article easier to read.     


  • Sell your product or service in a subtle way.


A blog post should eventually be able to advertise various products or services effectively. This should be done in a subtle way. There are many methods to market products or services online, including direct approaches like using banner ads (as seen on advertising platforms such as However, a blog post is meant to put your brand out there without directly selling it to customers. This takes a lot of skill and a knack for relevant content.         


  • Do not publish lengthy articles with large blocks of text.


Publishing large blocks of uninterrupted text is a big no-no. This may seem like a fundamental guideline, but it is surprising how many businesses and companies overlook this. In order to make it easier for readers to read your post entirely, you need to remember to keep paragraphs short, to break up the text using heading tags, use numbered or bulleted lists, and italicized or bolded text. You should also include images and videos to make your content more digestible.  


  • Add a clear call-to-action.


You must be able to give the reader something to act on. An excellent call-to-action stands out and leads the reader to do a specific action. The call-to-action must be easy to complete and must be related to the topic of the blog post. They can do any of the following, to name a few:    

  • Download an e-book.
  • Take a survey.
  • Sign-up for the e-mail list.
  • Buy a product.
  • Join an online course.