Competitor Analysis is a worthy pursuit to understand the market concerning customer’s preferences. For you to have a successful marketing strategy in place, market research and competitor standards research are of major importance.
Especially, in online selling platforms like Amazon where you might have a lot of competitors for your products, Amazon Competitor Analysis is vital. Olifant Digital is an amazing marketing agency that can help you in analyzing your competitors’ strengths and weaknesses. With the wide range of digital marketing services we offer, the sales and turnover shall increase drastically within a short span. We are an omnichannel marketing agency most sought by growing companies.
How to do a competitor analysis over amazon product sellers?
If you are a third-party seller on Amazon, you must have an edge over your competitors for the customers to buy your products. As an organization, you might have product and process policies. At the same time, you must also have such analyses as a marketing policy. Now we shall see how to go by analyzing your competitor on Amazon.
Identify the List of Keywords that ranks the highest
This is an important task to be carried out to see how your competitor fair in terms of your sales growth. Use the report generated by Amazon and check the keyword usage. As you go through the list, see which keywords your rival product companies’ use and get benefitted. As you do this, you can understand the keywords that have fetched maximum business for them.
Search for the Top Players
Use the keywords that you have listed down and search in the Amazon Search Engine for products. See what names pop up. The top ones are your major competitors who are listed while using the top-ranked keywords.
As you do this, check for the listings and see what are the common features the top search results have to offer. This shall help you to understand the ways to position your product as well.
Search for Your keyword
Once the above step is carried out, use your keyword and see who is getting listed along with your product. Now, these are the ones who may affect your sales. Also, see what factors influence their ranking on the search list.
Olifantdigital.com suggests you look from a shopper’s perspective. Check which of your competitor products are getting highlighted? What features shall attract a consumer? Say, a lot of reviews, product image, or the price.
Check for specific Product Pages
Now, you must get into details. Get into the product page of the competitor and check for the title if it follows the norms, the product description, the images, and finally the reviews.
As you look through them, see what factors influence you as a shopper. Also, check if the product has quality reviews. While you do that, you must also take a look at the number of reviews that are present on the product page.
Conclusion
Such analyses shall set the tone for your marketing strategy while using Amazon PPC. You can get to the niche of your product, describe it appropriately, and more importantly search for the good and optimal keywords that shall help the customers reach out to you.