As the chairman of one of the most successful automotive service contract companies in the world, Elijah Norton Veritas Global Protection certainly knows what it takes to run a business. He is more than happy to share advice with budding entrepreneurs too.
Innovating is Key
While there are plenty of companies out there that offer similar products to his, Elijah Norton Veritas Global Protection has worked exceedingly hard to help to differentiate its products from the competition.
His company offers a larger variety of options than other companies out there. He believes that service contract packages’ versatility is more than enough to draw in new customers.
This is advice that applies to any business. Constantly refining products to ensure that you create something that customers want is how money is made. Businesses need to separate themselves from the competition. This means offering a product that can’t be found anywhere else.
It isn’t just about innovating the actual products that a business offers either. Elijah Norton Veritas Global Protection also believes that businesses need to work on ensuring that their prices are as brilliant as possible. If a business cannot justify a price, then it needs to be reduced. Only the most innovative companies are able to command the highest possible prices. This is something that a company has to earn.
Businesses Need to Be Responsive
Elijah Norton Veritas Global Protection also believes that a business needs to be responsive.
One of the biggest issues in the service contract industry is that many companies do not quickly respond or deal with any repair issues. This can cause huge issues for those that need their car repaired. After all, no repair, no vehicle.
Elijah prides himself on ensuring that customers receive a response quickly. This is how Veritas Global Protection has continued to pull in new customers. People know exactly what to expect from their service contracts.
Remember, this is something that applies to every business that is being run. The customer or client is always going to be the main priority. If a business makes a customer feel as if their custom is not worth anything, then the customer is lost for life. All it takes is a few customers, and the business is completely lost.
Patience is Everything
Away from the actual running of the business, Elijah Norton Veritas Global Protection wants to remind people to be patient when running a business. Entrepreneurs cannot expect something to happen overnight. It can take many, many years for a business to become sustainable. However, if a business continues to work on innovation and to improve its customer service, those customers will eventually come.
Conclusion
Running a business is not easy. Elijah Norton Veritas Global Protection should know. However, in every interview he has given, he has continually reminded people that those that truly care about their business and their customers will always succeed. All they need to do is persevere. It may take years to build up the business, but it will happen.
