Business

5 Reasons To Use Personalised Videos for Email Marketing

With the help of email marketing and B2C email lists, you can promote your product and services to millions of people. But how do you manage to persuade them to purchase your product or avail your service? You can use personalized videos for effective email marketing campaigns. In this blog post, we will discuss what personalized videos are and the reasons why you should use it for email marketing.

Videos are a great way to reach potential customers. Many marketers and brands make the mistake of treating videos as any other marketing collateral. Using traditional videos in email marketing will not attract customers you send out emails with. Personalization is key in successful email marketing.

What is a Personalized Video?

Personalized videos are videos that are tailored for each viewer. These videos are created by analyzing the viewer’s demographic information, such as name, brand, interests, viewing history, and other personal details to provide them with the most appealing video.

Personalized video messages can be used for various reasons, such as to increase viewership for online content, boost sales, and increase engagement on social media platforms. Since these videos are more personal and offer a more engaging viewing experience, they are growing in popularity.

Recent statistics show that personalized videos are effective.

  • 71% of consumers believe a personalized experience will influence their decision to open or read brand emails. (Dynamic Yield)
  • 72% of consumers say that they only engage in personalized messaging. (SmartHQ)
  • 80% of companies report an increase in sales since personalization was implemented. (Econsultancy)
  • 95% of companies that saw 3x ROI for their personalization efforts increased their profitability in the first year of their personalizing efforts. (Monetate)

This data presents why personalization is important for each customer and how crucial it is in the digital marketing world.

Image by Pexels from Pixabay 

5 Reasons To Use Personalised Videos for Email Marketing

Video marketing can be especially helpful for email marketing because when you send people emails, they usually don’t read them. It’s just not the normal way people consume content. But if you attach a short video to your email, it might engage your audience more because it will show them what your offer is all about. 

Below are five reasons why it’s wise to use personalised videos for your email marketing campaign.

  1. Higher ROI with Target Marketing

If you have the right marketing database, personalized videos can streamline your email marketing strategy. Nowadays, companies expect marketers to be much wiser in spending their marketing budget.

It is possible to plan and execute marketing campaigns more efficiently. Collect user data from surveys or lists and create relevant and effective emails targeting the right audience based on their buying habits or interests.

Personalized video marketing can be used to create customized viewer lists based on demographic information like age, gender, place, and interests. It will allow you to create relevant and entertaining videos for your target audience, increasing the likelihood that they will view the entire video when they get it in their email.

  1. Higher Conversion and Retention Rates

Declining sales figures will upset companies especially if they find it difficult to increase conversion rates and increase sales.  

To increase sales, personalized videos can be used to create a promotion strategy and provide relevant email content for your prospects. It will increase click-through rates and improve engagement.

Personalized videos for email marketing are more likely to be shared, which leads to higher retention and conversion rates. These can also be more engaging because viewers can see themselves in the content and feel more connected.

  1. Boost Customer Engagement

Personalized videos are meant to be remarkable, shareable, and engaging. It is the best way to communicate your message in a distinct way that will make people want more of your product or service.

Brands can reach thousands of customers by using personalized videos for email marketing. You can send engaging messages that are unique to each customer. You can target your audience based on their geolocation, website behavior, or demographics. Call-to-action buttons can be added to drive customers to the destination website you want.

  1. Building customer loyalty and trust

Personalized videos are an excellent way to build customer loyalty and trust. Customers feel more confident about the company when they know that their video has been personalized. It shows that the company takes customer service seriously.

A personalized video for email marketing can also be used to create an authentic brand experience. In return, your customers will trust you and make a fair exchange for the data they provide. Personalization is a great way to build consumer trust and keep your customers loyal.

  1. Fastest-growing communication channel

Brands are constantly looking for new ways to connect with their customers in the world of digital marketing. A personalized video for email marketing is the best channel for brands to win customers and increase market share. This type of marketing is growing rapidly, especially for mobile users. Businesses of all industries can use personalized videos to create a communication strategy that will achieve their marketing goals.

Personalized video marketing is going to become an increasingly large part of email marketing campaigns. As such, it’s wise to start integrating personalized videos into future emails, rather than waiting for it to become too much of the market or too close to the bottom line. Remember, the market is always moving and you want to be ahead of your competition.