Social media has endured monumental shifts in the last two decades; digital platforms have come and gone. Still, the humble email has remained unchanged and untouched as the de-facto means of corporate/professional communication. Likewise, cold emailing is still an effective means of generating leads, building relationships, and thus growing a business. However, cold emailing requires skill and fine-tuning, and this article will discuss one aspect of the skill required to successfully use cold emails: email frequency.
The Role of Cold Email Software for Email Frequency
A common question about cold emails is: how many cold emails per day per domain can you send before spam filters are triggered or deliverability is curbed? Whether or not a cold email campaign is successful depends on how it is executed—specifically, the volume. It is the most important aspect when it comes to being flagged or restricted when cold emailing, especially as the rise of AI makes recipients weary of unsolicited outreach.
To solve the issue, smart businesses apply smart solutions, specifically smart software. Basic automated emails are flagged as spam frequently. On the other hand, personalization spurs interaction and response rate. That is where the best cold email software comes in. They not only add a layer of personalization, but also manage priority sending schedules, quick follow-up and offer data tracking and analysis.
Factors That Affect Cold Email Volume
Several factors influence how much cold emailing can be carried out daily without encountering issues:
Domain Reputation & Age
Fresh websites need time to build trustworthiness before conducting mass outreach. It is a painstaking process of incrementally increasing sending volumes to warm up an email domain. A new domain immediately sending scores of cold emails is almost always flagged and restricted somehow.
Email Engagement & Deliverability
A large volume of outgoing messages with low reply rates raises flags and can impact future sending capacity. That is why it is essential to ensure cold emails are engaging to get maximum response.
Sending Infrastructure
Using dedicated IPs or cold emailing tools with smart sending algorithms can enhance deliverability. In addition, using multiple domain campaigns lowers risks.
Knowing Sending Limits and Best Practices
The right software monitors and closely watches email-sending activity to protect receivers from spam. The consensus on how often to send out emails depending on domain age is as follows:
New Domains
If your domain is not over a few days or two weeks old, keep cold email volume low—10-20 emails daily.
Warmed-Up Domains
As you grow sending volume over time in a gradual fashion, the domain gets “warmed-up”. That is, more recognised and thus less restricted. After a month or two you can send closer to 50 emails per day.
Established Domains
An older domain with a good reputation can comfortably send up to 100 cold emails daily.
Conclusion
With the right software, businesses can scale outreach without being blocked by spam filters, enjoy high deliverability, and establish an excellent sender reputation. If you rush into cold emailing without a good strategy, you’ll ruin your sender reputation.
