Although podcasts have become quite popular over the years, many businesses still do not have one. Podcasts have made a significant impact on how people gain information. There are certainly podcasts that exist primarily for pleasure and entertainment. However, a growing number of podcasts have been launched to fulfill a business need. This innovative way to reach out to an audience in a personal way can be a great way to promote a company’s brand and gain new, loyal customers.
When planning podcasting to promote your business, it is important to think about your primary goals. A podcast can be a great way to establish your business as an expert in its field, while also showing that your company is modern and progressive. A well-designed podcast can be the perfect vehicle to showcase a company in a positive light, and gain audiences that may not have been reached previously through other mediums.
Many companies opt to launch a podcast as a way of reaching out to their customer in a more personal way. Although social media platforms such as Facebook provide a personal and conversational way of connecting, there is just something about the connection made through voice. Podcasts are also extremely easy for people to consume, as they can be listened to while working, driving, or engaging other activities. The “hands free” nature of a podcast allows people to simply listen instead of needing to read.
A podcast can be a great way to turn a business into a household name. People tend to listen regularly to podcasts that they enjoy and find value in. Producing a podcast that focuses on popular topics of interest that have a connection to a business’ products and services can be a great way to reach new customers, while solidifying relationships with existing customers.
Podcasts are great for delving deeper into more subject matter than what would be generally advisable for print mediums. While a person might simply turn a page or click away from a long text article, they are much more likely to listen to a thirty-minute podcast. This makes them perfect for when a company needs to present a lot of information in way that people will pay attention to. Most people will finish listening to a podcast once it has been started, as opposed to getting bored with reading written material. Additionally, although people often skim through written material, they are more likely to listen to the entire message of a podcast.
Unfortunately, many businesses have some false assumptions about podcasting. Some fear that launching a podcast is too technical, time consuming, or expensive. Of course, these assumptions can work to the advantage of businesses who do launch podcasts, as there is less competition for listeners. Podcasting to promote your business earlier than your business competitors provides the benefit of helping your business stand out from the crowd.
Of course, a podcast that provides real value will be more likely to attract and retain listeners. Taking the time to think of podcast topics that will really interest and engage your audience will pay off.