As I often say, no one needs incredible marketing skills to get some business. However, when it comes to wanting to increase visibility and sales, you need more.
Efficient marketing is not just about sharing a couple of posts on social media, talking about your products or services.
Digital marketing becomes efficient, driving a higher percentage of potential customers to interact with your business and to want to buy from you, only when it is based on appropriate analysis and follows specific steps.
Getting higher results and growing your business furthermore don’t happen by accident.
It is a process.
And as every effective process, your digital marketing must follow an efficient strategy.
An efficient strategy allows you to have everything under control, managing multiple channels at the same time, and to share a powerful message able to grab your target audience’s attention and drive them to want to buy from your business.
How can you get such an effective and high converting digital marketing strategy?
Two main factors must be considered to make your digital marketing strategy really efficient.
The first thing is that everything in your action plan has to be in line with your brand. Every step taken through your marketing strategy must reflect your brand identity and image. The goal is to increase your brand awareness and make a higher number of people know your business and values. The goal is to make your message stand out from the competition and easily recognisable with no need to look at the logo because people already know it’s from you.
The second factor, which is the one that needs more analysis and effort is to put at the centre of the process who or what you want to target with it.
In business, you most likely want to use marketing to communicate your message, making people know more about what you offer and trust your business enough to purchase what you offer.
However, you are not just targeting people, you are targeting those specific people who are interested in or have a need related to your industry and offer.
You want to grab their attention, and you want to make them understand that your business is the right one to purchase from.
Therefore, your specific target audience is the one who needs to be put at the centre of your strategic planning to make it really efficient. The more you get to know your ideal customers, the more efficient your strategy plan will become. This is what makes the real difference in whether making a strategy truly engaging and able to increase your conversion rate or not.
Purchasing is mainly emotional, and everyone buys most likely something that they unconsciously feel able to please their emotions. Any group of people has specific driving emotions related to specific areas and industries.
What are your target audience’s main driving emotions?
– Targeting your specific clients’ needs and problems leveraging their psychology and emotions is what will empower your message, making it stand out among all the others and your audience fully trust your business.
– Getting to know their emotions and psychology, uncovering deep driving emotions and behavioural patterns. This is how your marketing will engage them not only rationally but also unconsciously at a very deep and intimate level, driving a higher percentage of them through your buyer’s journey.
That’s where you make the real difference in your marketing strategy and performance. That’s how you build long-lasting relationships with your clients. That’s how you take your business to constantly grow and reach stable success.
How can you get a similar digital marketing strategy for your business?
Serendipity Marketing is a leading full-service digital marketing agency London with a unique methodology that mixes marketing strategies with psychology science to uncover your target audience deep driving emotions and behavioural patterns, generating and running a more efficient digital marketing strategy specifically for your business.
They take the time to study your business, market, and target audience. Their approach is fully bespoke and client-centred.
Serendipity Marketing makes psychology and emotions based digital marketing, used mainly by big established companies, available to small and medium businesses as well. This makes them the best digital marketing agency London able to really lead your business to increase its visibility and achieve constant growth.