You don’t have a corporate blog yet? Then you have reached the right place. Stay until the end because that way you will discover all the keys to increase your sales!
A blog is an excellent tool in your company’s marketing strategy. So read carefully and take note because I am sure that after reading these 3 benefits, you will want to have one tomorrow. Are you ready to start your business?
Advantages Of Having A Company Blog
Build Trust And Credibility Of Your Brand
Brand blogs are the perfect tool to make our company known to users. An excellent blog has to be open, but it must bring some usefulness to its readers.
Forget about always writing about your product or service trying to sell at all costs. A blog is not about that. The important thing is to build credibility and trust through quality content.
People have to find in you the answers to those questions that are asked before, during, and after the purchase. Only then will you get readers to see in you a credible company, which they can trust to buy a product or service. And
It Helps You Get To Know Your Audience
The blog is a great tool to meet the audience that follows you and reads you. To do this, you have to be attentive to the metrics of each text and opt for a cheap SEO services [jasa seo murah which is the term in Indonosia]. Which one is shared the most times? Which topic has more comments? All these data are very valuable to know what your potential buyers want.
In addition, thanks to Google Analytics, you will have at your disposal an incredible amount of data about your audience that will help you to know them more and offer them what they need.
Attract Qualified Traffic To Your Website
Imagine you have written a blog post about which is the best ham. You publish it on your social networks, and people start entering your website to read the article. Is there a better audience than that? You don’t force them to anything. You are only offering them interesting information, and they enter your website and read your article. No doubt they are people who like hams and also want to know which one is the best. The chances that they end up buying in your online store soar.
Many times, some managers want to have many visits on their corporate website, and for this, they write very generic articles that interest many people. But, honestly, if it is not qualified traffic that can be converted, what is it worth? You would be spending time, effort, and resources to attract an audience that is not your target. Don’t forget that every minute and every penny count. Use them only to attract your buyer and improve conversion.